Johnnie Walker Blue Label is an unrivaled masterpiece, an exquisite combination of Scotland’s rarest and most exceptional whiskies. Only one in every ten thousand casks has the elusive quality, character and flavor to deliver the remarkable signature taste. It is an extraordinary whisky for extraordinary occasions.
The liquid is perhaps the most recognizable brand of premium scotch in the world. Long before there was the modern single malt craze, this blend was the bottle that defined luxury spirits. When it debuted in 1992, $150 was an exorbitant sum for any style of liquor. Today it sits on shelves at $200, a drop in the bucket compared to its sherried malt counterparts.
If we are to take parent company Diageo at its word, then “only one in every 10,000 casks has the elusive quality, character and flavor to deliver the remarkable signature taste.”

Johnnie Walker Blue Label could be your best choice liquid to gift yourself or your loved one

Although there’s no way to verify that specific methodology, we can say that Blue Label is an exceptionally elegant dram suited to sipping. And it has remained remarkably consistent throughout the years. 

We can never know for sure what exactly goes into the Blue because the laws of scotch whisky actually prevent a label from fully disclosing what goes into a blend. And since this particular bottling has never worn an age statement, we don’t even know definitively how old its components are, although it has been reported that they are between 28 and 60 years in maturity.

For Johnnie Walker fans out there, this festive season promises to be a particularly auspicious time for their liquid of choice. The brand celebrated last year its 200th anniversary with a special edition of Blue Label built off of malt from distilleries that existed all the way back in 1820. The 28-year-old scotch carries whiskies from a handful of now-shuttered distilleries.

Patrons want something new and exclusive and that won’t be around for long. In that regard, Blue Label truly is a relic. It will always be there on shelves, as reliable and resplendent as you remember it. There’s nothing wrong with that.